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BERTAUD BELIEU PIAGET HAMPTONS Event Marketing

Bertaud Belieu & Piaget

Connecting Luxury Tastemakers
 

CHALLENGE

For the last three seasons, Bertaud Belieu, a leading vineyard in the heart of Saint-Tropez has tapped Social Demand to get product in front of highly affluent and Lifestyle centered consumers during the fleeting summer months.

SOLUTION

Having key relationships, Social Demand positioned the brand into this desired audience base at the annual Piaget Hamptons Cup, a one day Polo match benefiting the Robin Hood Foundation of New York City. Bertaud Belieu donated over 12 cases of wine including large format for the winning teams led by Nacho Figueras. This event consistently raises over $1M in the afternoon each year.
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VISIONARY

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