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GQ NYC Event Marketing

How-To Month

Educating Men to Dress and Live Better
 

CHALLENGE

GQ Magazine approached Social Demand to bring their How To Campaign to life in a new market: The Hamptons. With supporting editorial, our job was to create experiential focused events for men to learn to new life hacks on dressing, grooming and ultimately living better, like a GQ man.

SOLUTION

Social Demand built out a month long series of lifestyle centric events from Soul Cycle studios, brand presentations, a pop up barber shop, mixology events and more. Our goal was to elevate the experience with intimate engagements, digital support and branded content for promotion.
Event & Digital Marketing For Your Brand

VISIONARY

AGILE • RESONANT • EXPERIENTIAL

NEW BUSINESS